Philip Kotler's experience Essay Example | Topics and Well Written Essays - 2250 words

Philip Kotler's experience - Essay Example Depending on the market and product characteristics, the competition takes place at one of the product levels. Six levels of product hierarchy with relation to certain other products are described and few possible classifications of the products listed. A notion of product mix, or assortment, is introduced and defined as a combination of all the products offered by a particular market player to its customers. It is characterized by the width, length, and consistency. Product line decisions are important for the product strategy and should be based on product-line and market analysis, considering optimal product-line length and issues of modernization, featuring and pruning. The second part of the chapter is devoted to the brand and brand decisions. Brand is a complex symbol; it identifies certain products and distinguishes them from the competition in the mind of the customer and in the marketplace. Building brand identity is extremely important as it allows the company to increase the differentiation of its products and receive price premiums. Building brand identity requires decisions on the brand's name, logo, colors, tagline, and symbol. Brand strategy decision includes choice between functional, image and experiential brand, and brand development and repositioning. Packaging and labeling are also important parts of the overall product strategy. This chapter is devoted to the marketing and management of services. ... Services can be classified as equipment-based or people-based; requiring client's presence or not; targeting personal or business need; based on the type of the service provider. Four main characteristics of the services are intangibility, inseparability, variability, and perishability. They influence significantly the development and implementation of the marketing strategies for the service firms and pose certain challenges. Marketing strategy elements for the services, besides traditional four Ps, include also people, physical evidence and process. Three main tasks the marketing of services should fulfill are differentiation of the offer from the competition, effective management of the service quality, and improving the employees' productivity. For goods-producing companies marketing of services is important while they sell not only the physical products but the product support services as well. The company should manage its product's life-cycle cost, and meet or exceed the customers' expectations. The offered services may be of several types: facilitating services (e.g. installation, financing, training), value-augmenting services (e.g. product warranties, trade-in allowances), postsale services (maintenance, repair etc.). The recent trends in the product support service include "service unbundling", accumulation of the maintenance services and outsourcing them to the third parties, increasing role of call centers and customer service representatives, and extended warranties. Chapter 16: Developing price strategies and programs This chapter looks in deep into price element of the marketing mix. It is of high importance

How does spaces change perceptions on things and people Essay

How does spaces change perceptions on things and people - Essay Example There are also external factors like human experience which influence these physical characteristics. In effect, these external elements provide biases on how individuals perceive things and people around them. This text sought to provide a thorough analysis on how human perception is created through the human brain and its physical senses. Moreover, this writing discussed the factors which affect how human perceives objects. One of which is the philosophy of space and time. Finally, this text also pursued to provide an answer to the question, â€Å"How does space change perceptions on things and people?†. 1. INTRODUCTION Perception dictates the behavior of people and the human interaction as a whole. It is a person’s perception that affects the person’s response in the form of his or her actions. This is the reason why understanding human behavior has always been associated with the concept of perception. Thus, the study on perception has always been evident in different fields in the social sciences like sociology, psychology, and philosophy. Generally, perceptions depend on an individual’s sensory qualities such sight, hearing, touch, smell and taste ("Problem of Perception."). However, it is the mind that has a crucial control on these sensory qualities. Philosophers further suggest that there exist a â€Å"problem of perception† that is â€Å"created by the phenomena of perceptual illusion and hallucination† ("Problem of Perception."). This means that the way people perceive things and other people is not solely based on the sensory qualities but rather dictated by psychological discernment. There are various factors that influence one’s perception on things and other people through their cognitive discernment. Space is one particular factor that affects perception on things and people. Space plays an important role in the process of perception which consequently created the concept of spatial perception or space perception. Space perception is the process of evaluating the physical orientation of objects in space which is necessary for movement in the environment and for discernment of the relationships between things (â€Å"Space Perception†). Moreover, the concept of space perception also offers insight into how people become oriented in the environment for them to survive in the form of seeking food or avoiding injury (â€Å"Space Perception†). In other words, space perception provides people â€Å"physical reality† which they use to respond in their everyday lives (â€Å"Space Perception†). Thus, this has led to much deeper researches on the role of space in the perception of people on things and other people. These research studies tend to provide in-depth analyses on the complexity of the effect of space towards perceptions. Scholars aim to answer the question, â€Å"How does space change perceptions on things and people?† 2. LITERATURE REVIEW Various related texts have already been published in the social sciences on the subject of perception. One of which is of Matthew MacDonald’s book â€Å"Your Brain: The Missing Manual.† This text offers a discussion about the human brain and the process of perception as performed by the brain. Different articles on human perception are also available such as â€Å"The Meaning of Perception† and â€Å"The Death of the Cyberflaneur† as written by Flemming Funch and Evgeny Morozov, respectively. These texts serve as good reference materials in understanding and

Going Back to School Essay Example for Free

Going Back to School Essay Returning to school was something I alway intended to do in my life. I knew there would be some obstacles and hurdles i would have to overcome to make my dream come true. Here are some obstacles I had to overcome in my past with previous school experinces I have had to return back to school. When I was younger, I remember my mom waking my older brother up and sending him off to school. I would get so mad, because I wanted to go. Than finally my day came, I got up and off to school I went. Elementary school was the great. I loved playing with the other kids. Kindergarten through fifth grade made me feel like school was a game. Yeah, we learned our basic studies, but we had fun doing it. Than came time for moving on up to middle school. My first couple of weeks were okay, but the work started getting harder, the other kids werent very nice and we didnt have much free time. I didnt like it, but it was something I got used too and I stuck it out. Finally, my ninth year came, I was a freshman in high school. I hated it, I was always getting pushed around and made fun of because my family didnt have much money. I didnt have name brand shoes or clothes. Everybody kept telling me I needed an eduacation to get anywhere in this world. Well I tried, finally when I was seventeen, only six months before graduation, I got so fed up, I dropped out. Once I turned eighteen, I realized it was time to make a life of my own. My family shouldnt have to support me. So I went out and found me a job. I was so proud of this job. I was doing good, or so I thought. After a few years of working for this company, I figured out I was already at the top of the ladder, I couldnt go up anymore. I had to better my life. I needed a higher education. I got it in my head and went and got my GED. Than once again my learning process stopped right there. Out of the blue one day, my mom calls and tells me about these online college courses. She knew I didnt I didnt want to go sit in a classroom. This struck some interest in me. It took me a few days, but I called and got enrolled. When I started my first class, I was a bit nervous, it took sometime to get back into the swing of things. Im still somewhat nervous but it gets better with each class. Going back to school was the hardest decision I have ever had to make. Well, it took the longest time anyway. I am so glad I decided to go back. Being back at school makes me feel so much better about myself. This is one thing I wont quit again.

Privatization: Metropolitan Boston Transit Authority (MBTA) and the Cal

Privatization: Metropolitan Boston Transit Authority (MBTA) and the California State Compensation Insurance Fund According to Robert B. Denhardt, Public Administration an Action Orientation, privatization "is the use of non governmental agencies to provide goods or services previously provided by government." (P.95). Privatization comes in various degrees, from the outright selling or transfer of government ownership of assets (for example public utilities), to, as is more common in the United States - the contracting of goods or services to private firms. Contracting is not something new in government. For example the Defense Department procures new weapons systems from the private sector all the time and the Pentagon oversees contracts totaling more than $150 billion a year. From the outset, it must be made clear that privatization is an enormously complex issue for which there is no simple solution. However, it is an idea that has grown tremendously popular among politicians (and by natural extension Administrators who must carry out policy issues once policy decisions are made by the politicians) in recent years. The idea of privatization will likely not diminish as cash starved governments from the federal to the local levels seek to reduce costs while promoting efficiency. It is this idea of reducing costs that will be the focus of this paper. We will see as the debate unfolds that when it comes to government, costs alone is not always the determining factor in the delivery of goods and services. There are many arguments that cost reduction does not necessarily improve efficiency nor does it guarantee equal delivery in the delivery of goods and services (equality being a fundamental constitutional value). Fin... ...bility of Public-Private Competition As A Long - Term Service Delivery Strategy." Public Productivity & Management Review 19, Number 1 (September 1995): 12-24. Newslibrary.krmediastream.com/cgi-bin/doc../nl_auth?DBLIST=1b96&DOCNUM=1392 Cohen, Steven, Eimicke, William The New Effective Public Manager - Achieving Success in a Changing Government. 2nd ed. Jossey-Bass San Francisco 1995. Wallin, Bruce A., "The Need for a Privatization Process: Lessons from Development and Implementation. Public Administration Review 57 Number 1 (January/February 1997): 11-20. http://fpac.fsu.edu/parbaby/pdf/1997/janfeb/wallin.pdf Dilger, Robert J., Moffett, Randolph R., Struyk, Linda, "Privatization of Municipal Services in America's Largest Cities" Public Administration Review 57 Number 1 (January/February 1997): 21-26. http://fpac.fsu.edu/parbaby/pdf/1997/janfeb/dilger.pdf

Life of a prisoner in 1800’s Essay

The life of a prisoner was very different from that of today’s prisons. The prisoners were treated as animals and considered less of a human because of their lawlessness. They were made to right the wrongs that they have committed either through â€Å"physical pain applied in degrading, often ferociously cruel ways, and endured mutilation, or was branded, tortured, put to death; he was mulcted in fines, deprived of liberty, or adjudged as a slave† (Griffiths 157). Therefore, prisons were a product of the latter punishment, which meant the accused and convicted must be deprived of his or her liberty and declared a slave to society. When in prison, the life of the accused was not as strict as today’s. There were windows that the prisoners could look through in order to beg for charity from the people walking by, and â€Å"sometimes prisoners would be allowed to sell things at the prison gates† (Rodgers 91). Although there are many differences between the life of a prison in the 1700’s and the life of a prisoner today, there are also many similarities. Each accused individual was captured by the police and taken to the nearest holding cell. These cells were in prisons called ‘local prisons.† The individual was then let free or convicted of his or her crime. If convicted, the individual was taken to the closest ‘common prison.’ During the 1700’s there were only local holding jails, common prisons, and houses of correction; later, during the 1800’s prisons became more separated and prisoners were assigned to the appropriate prison. The convicted were not stripped of their belongings like in today’s prisons, but they were searched for weapons or objects that could be used to escape. Once inside, the prisoner was assigned a small cell made of hard walls, floors covered in dirt and rodents, and a bed. If the prisoner was lucky, this bed consisted of a tiny hammock tied to opposite walls, but often times it was made of a wooden bench or the floor. For meals the prisoners were barely fed, but if they were, small rations of bread and water were given. Many times the prisoners died of starvation and dehydration

Cucumbertree, A Common Tree in North America

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